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Market research

Put local context behind your decisions.

Gather permitted public observations to test a market hypothesis.

What changes when you look at a market locally?

Build a small, documented research workflow around public sources. Use regional observations to complement official datasets and your existing market knowledge.

FROM PLAN TO OBSERVATION

Three steps to a considered workflow.

  1. 01

    Start with a question

    Define a specific hypothesis, approved public sources and the minimum information needed to assess it.

  2. 02

    Plan your collection

    Select regions and session behavior. Set request limits, timeouts and a traffic budget before running the workflow.

  3. 03

    Review source quality

    Keep source URLs, timestamps and observation conditions. Remove duplicates and distinguish observed facts from interpretations.

A STARTING POINT

Dynamic residential

A documented set of public observations that can support a business decision.

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Know the limits of the observation.

Use authorized public sources and follow applicable terms. Do not collect private or sensitive personal information or bypass access restrictions.

Prepare your integration
Market research | ipcrazy